photo credit: boite-en-valise

I think this is huge for demographic research. Here’s a snip of what it is:

“Having good analytics is a key to successfully growing a business. To provide you with even better metrics for your Facebook applications, websites, and Pages, we recently launched an improved Insights dashboard.

The new Insights dashboard is your single source for all your Facebook analytics needs for:

• Websites: Fully-integrated sites and those that use social plugins, or add a non-integrated domain in one easy step
• Applications: Including canvas, mobile, device, and desktop applications
• Facebook Pages: Including Pages created on Facebook.com and those that are part of the Open Graph protocol

For example, you can now view analytics around specific stories liked on your website, or how many users commented on posts made on your Page (note that this is anonymized aggregate data and does not include personally identifiable information). From there, you will have a better idea of what your audience finds most interesting and capitalize on that content.”

Read the whole blog post over at Facebook’s developer blog:

http://developers.facebook.com/blog/post/388

Mikey.

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photo credit: mandiberg

Quoted from http://mashable.com/2010/02/25/webtrends-facebook-analytics/ If you use Facebook for Adverts….I can see where this would be BA!

“Webtrends, a company that offers marketers detailed web analytics, has rolled out new measurement capabilities for Facebook, including the ability to view Facebook data alongside data for other channels.

Tools like this are useful because Facebook’s own platform for this, Facebook Insights, runs three days behind, doesn’t measure custom tabs or apps, and doesn’t integrate with analytics for other digital marketing channels.

The tools work inside Facebook () to provide detailed analytics data about applications, custom tabs, brand pages, contests and advertisements, among other things. This wasn’t easy to achieve because most of Facebook (Fan Pages included) doesn’t allow JavaScript, but Webtrends developed a custom API to get around that. Third-party applications built on the Facebook platform are easier because JavaScript is permitted.

The special features here are the ones related to comparing data between Facebook and other digital channels. For example, you can see how much traffic is being driven to your Facebook Fan Pages by Twitter () updates, or you can overlay Facebook Fan Page activity with that on corporate blog posts.”

Mikey.

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