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Archive for June, 2010

Google’s New Search Index: Caffeine

by Mike Guindon on Jun.09, 2010, under News

Google Hubble
Creative Commons License photo credit: mirindas27

Yesterday Google announced they completed Caffeine. Basically it’s their new search engine that is supposed to be 50% faster and 50% more relevant… I wonder how all these fake landing pages will do and all you SEO boys will deal with this. I’m sure we’ll see some stupid new Google SEO ebook and how to master it soon enough.

http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Mikey.

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Facebook Launches New Analytics for “Like” Data

by Mike Guindon on Jun.08, 2010, under Tools

facebook
Creative Commons License photo credit: boite-en-valise

I think this is huge for demographic research. Here’s a snip of what it is:

“Having good analytics is a key to successfully growing a business. To provide you with even better metrics for your Facebook applications, websites, and Pages, we recently launched an improved Insights dashboard.

The new Insights dashboard is your single source for all your Facebook analytics needs for:

  • Websites: Fully-integrated sites and those that use social plugins, or add a non-integrated domain in one easy step
  • Applications: Including canvas, mobile, device, and desktop applications
  • Facebook Pages: Including Pages created on Facebook.com and those that are part of the Open Graph protocol

For example, you can now view analytics around specific stories liked on your website, or how many users commented on posts made on your Page (note that this is anonymized aggregate data and does not include personally identifiable information). From there, you will have a better idea of what your audience finds most interesting and capitalize on that content.”

Read the whole blog post over at Facebook’s developer blog:

http://developers.facebook.com/blog/post/388

Mikey.

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